A group built sideways, one client question at a time
Atluri Holdings is a group of companies with business interests in Professional AV, Live Events, Hospitality and Commercial Real Estate.
As the parent company of the Highbrow group, we support each business unit in providing specialised AV services — technology agnostic, and committed to long-term relationships with our clients.
What connects them is not a sector but a habit. We tend to enter a business because a client asked us to solve something next to what we were already doing — and we stayed because we were good at it.
- Seven specialist brands
- Four industries
- 30,000+ installations
- AVIXA registered
Two generations, one signature
Bala Prasad Atluri
Founder & Managing Director, Atluri & Co
In 1982 he started a distributorship for black-and-white televisions in Andhra Pradesh. Four decades on, Atluri & Co is a market leader in the distribution of audio-visual, communication and security solutions.
A self-made entrepreneur, he has consistently worked to make quality services accessible to all. Over more than 40 years he has led the company through competitive markets, creating significant opportunities along the way.
His leadership blends a task-oriented focus with strong people skills, earning the organisation a reputation for service excellence and professional conduct.
- Telangana Secretariat
- Kempegowda International Airport
Sreecharan Atluri
Founder & Managing Director, Atluri Holdings
He leads the group across Pro-AV, hospitality, events and commercial real estate, and holds a degree in Electronics & Communication Engineering with management programmes at Harvard Business School, IIM Ahmedabad and ISB.
He is the first Indian to be awarded the Certified Technology Specialist (CTS) designation by InfoComm International (now AVIXA). An active member of the Entrepreneurs' Organization since 2008, he has held leadership roles at local, regional and global levels, and is a member of Hyderabad Angels, an investor network supporting early-stage startups.
- First Indian CTS holder (AVIXA)
- AVIXA India Advisory Group
- NAREDCO Hyderabad, founding board
- Entrepreneurs' Organization since 2008
- Hyderabad Angels member
Atluri & Co — deal with the best
Atluri & Co began its journey under the leadership of Mr. Bala Prasad Atluri and has grown into a market leader and premier distributor of audio-visual, communication and security solutions.
It distributes AV equipment from leading manufacturers, with retail solutions that help its partners serve their customers better and retain their business. Its relationships with OEMs such as Bosch, JBL, Poly, Electro-Voice and Extron give every company in the group an added advantage.
- Telangana Secretariat
- Bengaluru Airport
- AV, communication & security
- Since 1982
How the group is organised
Five words we are held to
Integrity
We are individually liable at all levels for the highest standards of behaviour, including honesty and fairness in every aspect of our work.
Ownership
Personal accountability, a culture of organisational responsibility, and owning the outcomes and consequences of our actions.
Passion
Constant enthusiasm and learning, upgrading our skills and knowledge to set new benchmarks.
Technology
Technology drives change. Integrated with our processes, it becomes essential to the efficiency of the system.
Win-Win
Growth is possible in a mutually beneficial and cooperative environment. Happy minds lead to productivity.
What we are here to do
Our Vision
To be the group Indian businesses call when a space has to work — whether that space is a boardroom, a ballroom or a building.
Our Mission
To stay technology agnostic, so what we specify is what a client actually needs — and to stay long enough afterwards that the promise still holds.
1982 to today
Atluri Agencies founded — distributor of the first black-and-white televisions in Andhra Pradesh
Among the first distributors of colour television in the state
First to bring satellite television to the hotel industry
Strategic partnership with Philips CSI
Expanded into the professional AV business
Added fifteen brands to the Pro-AV distribution portfolio
Founded Highbrow — event technology services
Established offshore as Atluri & Co Pte Ltd, Singapore
Restructured the organisation into focused sub-brands for business growth
Launched Atluri Ascend — the group's first commercial real estate project
Rebooted Atluri AV and custom Pro-AV system integration
Launched THAV — The House of AV
Launched Highbrow Office Spaces — managed workspace
Technology Partners
Four Decades of Industry Relations
Industry Partners
Each body sets a standard our work is measured against.
| Body | What it governs | Our position |
|---|---|---|
| AVIXA | Professional AV worldwide | Registered · first Indian CTS holder |
| NAREDCO | Real estate development | Founding board member, Hyderabad chapter |
| ICCA | Congress & convention industry | Member |
| UFI | Global exhibition industry | Member |
| ICPB | India Convention Promotion Bureau | Member |
| EEMA | Event & Entertainment Management | Member |
| IEIA | Indian Exhibition Industry | Member |
| HCVB | Hyderabad Convention Visitors Bureau | Member |